www.solidarites.org

SOLIDARITÉS INTERNATIONAL is launching a major humanitarian campaign for refugees

Published on Monday 25 January 2016

In the world today, more than 60 million human beings have had to leave their homes, forced on the road of exile mainly because of wars raging in their countries.Before being refugees, displaced persons or migrants, these are men, women and children who have lost everything. SOLIDARITÉS INTERNATIONAL has decided to give them back the vital minimum: their dignity.

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Dignity kits for those who have lost everything…

In order to finance “dignity kits” including items that are more valuable than they seem (soap, sanitary pads, toothbrushes, toothpaste…) the humanitarian organisation SOLIDARITÉS INTERNATIONAL is calling upon the public’s humanity through a fundraising campaign designed by the agency Ici Barbès (formerly BDDP & Fils), its pro bono partner for the last ten years. You may see it on television, in cinemas, on billboards, in the press and on the web from 25th January.

… To compose and share on the website kitdignite.org

The film “The Awakening”, in which basic need hygiene accessories are invisible, the public is engaged on the suffering of the people who cannot even take care of themselves and are on course to lose their very dignity. Campaign billboards show precisely what the kits are made of.
The film and the billboards invite you to visit the website kitdignite.org to compose your own dignity kit and engage your contacts on social networks. From only 1€ for one item, 7€ for a personal kit or 35€ for a family kit, you can provide real, dignified and vital aid to those who have lost everything.

On our planet, 1 person in 122 has had to run away from home in 2015

In Syria, Lebanon, South Sudan, Afghanistan, but also in Europe… As humanitarians, our role is not to deal with the causes of these crises, but their consequences, says Jean-Yves Troy, SOLIDARITÉS INTERNATIONAL Managing Director. While the number of refugees is relentlessly increasing, it has never been this high since World War II. On our planet, 1 person in 122 has had to run away from their home in 2015. We have no other choice but to provide relief to as many people as possible, to the most vulnerable, without discrimination or distinction between social conditions, religious or political beliefs. For the last 35 years, this has been our aid teams’ mission in 20 countries. They provide a dignified and vital aid to 5 million people, hand to hand.” Read the full op-ed by Jean-Yves Troy, SOLIDARITÉS INTERNATIONAL’s Managing Director.

The film “The Awakening”

In order to make this film genuine and authentic, the up and coming director Ugo Mangin staged real refugees, selected through a gripping cast, and shot the film using natural light.

KitENSOLIDARITÉS INTERNATIONAL would like to thank the channels broadcasting the film: TF1, France 2, France 3, France 4, France Ô, D8, D17, LCP, Comédie+, Planète+, Ushuaia, Histoire, AB1, AB Moteurs, Animaux, Chasse & Pêche, Mangas, Science & Vie, Toute l’histoire, Trek. As well as the UGC movie theatres.

The billboard “7€ for a dignity kit”

With photographs by Cormac Hanley, the poster shows very specifically the items that make a dignity kit.

dignity kit for refugees

 

Social Networks

This campaign is also promoted on social networks through a Thunderclap as well a on Facebook and Twitter.

Ready to tweet

@Solidarites_Int is giving refugees their dignity back http://www.kitdignite.org/en/ #dignitykit

SOLIDARITÉS INTERNATIONAL Press Contact

Paul Duke
Tel. +33 (0)1 76 21 87 12 – Email pduke@solidarites.org

ici Barbès Press Contact

Marco de La Fuente
Tel. +33 (0)1 53 21 28 10 – Email. marco.delafuente@icibarbes.com

 

More about SOLIDARITÉS INTERNATIONAL

For over 35 years, the humanitarian aid organization SOLIDARITÉS INTERNATIONAL has been committed to providing aid in the event of conflict and natural disasters. Our mission is to provide aid as quickly and as efficiently as possible to endangered populations by meeting their vital needs: drinking water, food and shelter. More information on
www.solidarites.org/en/

 

 

CAMPAIGN CREDITSName: “The Awakening”

Produced by: SOLIDARITÉS INTERNATIONAL

Agency: ici Barbès (formerly BDDP & Fils)

Media: TV, cinéma, presse, affichage et web

Date: January 2016

Director of creation: Olivier Moine

TV & print campaign Artistic Director: Fabien Nuñez

TV & print campaign copywriter: Didier Aerts

Digital campaign Artistic Director: Zhou Sha

Digital campaign copywriter: Julien Colas

Agency Managers: Marco de La Fuente, Alix Baixas

Production Managers: Jean-Yves Troy (Managing Director) – Renaud Douci (Director of Development and Communication) –

Eugénie Brière (Institutional Communication and Events Officer)

Film TV / cinema

TV Producer: Sanae Belkouri

TV Production: Standard Films

Director: Ugo Mangin

Press and billboards

Art acquisition: Elise Kübler and Marie Ferrara

Photographer: Cormac Hanley